In the world of online fundraising, standing out from the crowd can make all the difference in achieving your goals. One effective way to do this is by personalising your fundraising page. Not only does it make your campaign more memorable, but it also significantly increases your chances of success.
Firstly, let's consider the impact of including a profile photo on your fundraising page. According to recent data, fundraisers with a profile photo raise an impressive 115% more than those without one. A profile photo adds authenticity and credibility to your campaign. It puts a face to the name, helping donors connect with you on a personal level. People are more likely to support a cause when they feel a sense of trust and connection, and a profile photo can help foster that.
But that's not all – the presence of a blog post can further amplify your fundraising success. Recent data reveals that fundraisers who take the time to craft a blog post raise a whopping 213% more than those who skip this step. Why is this the case? A well-written blog post gives potential donors insight into your personal connection to the cause, your motivations, and the impact their donations could have.
Moreover, if you're undertaking a challenge as part of your fundraising efforts, logging your activity can also make a significant difference. Research indicates that logging activity has been shown to increase funds raised. By documenting your progress and sharing updates with your supporters, you not only demonstrate your dedication and commitment but also create a sense of transparency and accountability.
So, why does personalisation matter? In a sea of fundraising campaigns, personalisation sets yours apart. It makes your campaign memorable and relatable, increasing the likelihood of attracting donations. By adding a profile photo, sharing your story, and updating your progress, you're inviting potential donors to join you on your journey and make a meaningful impact together.
If you need assistance with personalising your fundraising page, contact Pausha at fundraising@pcfa.org.au.
