Drink the Beer. Fund the Fight.
In June 2024, three weeks after my 53rd birthday, I was diagnosed with stage 3 locally advanced prostate cancer. I'd asked my GP for a PSA blood test at 50 and been told I was too young to worry about it. My oncologist has since told me I almost certainly already had it by then.
Prostate cancer is the most commonly diagnosed cancer in Australia. Around 79 men a day. The Prostate Cancer Foundation of Australia funds the research that's changing how the disease is detected and survived, and they've been a lifeline for my wife and me through the whole thing. Support when we couldn't see straight, and someone on the end of a phone at the moments that mattered most.
The Karma Keg Campaign is how I'm giving back. This September, for Prostate Cancer Awareness Month, independent Victorian breweries have each dedicated a Karma Keg to PCFA. You drink the beer you were going to drink anyway. The brewery does what it already does. Between us we raise more than any single venue could on its own.
The breweries backing it
This first year wouldn't have happened without the ones who said yes early. My thanks to Mountain Monk Brewers, Mitta Mitta Brewing, Banks Brewing, Bright Brewery and Blackman's Brewery. Find one this September, order the beer, and you've done your bit.
If you've already had a Karma Keg at one of them this month, thank you, that's your donation done. If you want to add to it, the button here sends your bit straight to PCFA.
And if you're a bloke over 40 reading this: ask your GP for a PSA test. If they hesitate, insist.
Alan Blair
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