Drink the Beer. Fund the Cure.
In June 2024, three weeks after my 53rd birthday, I was diagnosed with stage 3 locally advanced prostate cancer. I'd asked my GP for a PSA blood test at 50 and been told I was "too young to worry about that." My oncologist has since told me I almost certainly already had it then.
Prostate cancer is the most commonly diagnosed cancer in Australia — 79 men a day. The Prostate Cancer Foundation of Australia (PCFA) funds the research that's changing how the disease is detected, treated, and survived. They've also been a lifeline for my wife and me through everything — information when we needed it, support when we couldn't see straight, professionals on the end of a phone at the moments it mattered most.
The Karma Keg Campaign is how I'm giving back. Through September 2026 — Prostate Cancer Awareness Month — breweries across Australia are designating one of their beers as a Karma Keg, with 100% of the proceeds donated to PCFA. Customers drink the beer they were going to drink anyway. The brewery does what it already does. Together we raise more for PCFA than any single venue can.
Your donation goes straight to PCFA. No middleman. No admin fee. Every dollar funds research, support services, and awareness work that saves lives.
If you've already donated by drinking a Karma Keg at a participating brewery this month — thank you. If you want to add to that, the button below sends your contribution directly to PCFA.
And if you're a bloke over 40 reading this: ask your GP for a PSA test. If they hesitate, insist. It's the easiest thing you'll do this year, and it might be the most important.
— Alan Blair
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