'Tis the Season for Giving: A Guide to Holiday Fundraising Success

30 Oct 2023

The holiday season presents a wonderful opportunity to fundraise and help people get involved with an important cause.  If you're looking to make an impact during the holidays, here's a guide to help you maximize your efforts and achieve your fundraising goals.

Set Clear Goals

Begin by defining clear and achievable fundraising goals. Clarity in your objectives will motivate both you and your supporters.

Craft Compelling Stories

Stories are powerful tools that resonate deeply with people. Share your personal story about why you’re fundraising this holiday season to encourage supporters to donate to your page.

Plan A Festive Event

Organise a holiday-themed event like a concert, bake sale, or charity auction. Alternatively, encourage community participation by organising a tree-lighting ceremony or festive markets to raise funds while spreading joy. 

Leverage Social Media and Online Platforms

In today's digital age, social media is an invaluable asset for fundraising. Share your fundraising page, and then share it again. Regular engagement, storytelling and progress updates are key to maintaining momentum.

Create Donation Challenges

Launch donation challenges that align with the holiday spirit. Encourage supporters to donate a certain amount for each challenge you perform, like wearing holiday-themed costume during meeting, or performing random acts of kindness for each donation received. 

Collaborate and Partner

The holiday season is a time of collaboration and unity. Partner with local businesses and/or influencers to expand your reach.

Make Giving Easy

Give your supporters the option to donate to your fundraising page link, in person with cash or via your personalised QR code to ensure ease of access.

Show Gratitude

Express sincere gratitude to your supporters. Personalised thank you notes and public acknowledgments that highlight the impact of their contributions go a long way.

The holiday season presents a unique opportunity to amplify your fundraising efforts. By leveraging the spirit of giving you can create positive change and spread joy in your community and beyond.

Remember, fundraising during the holidays should be about fostering connections, spreading goodwill, and making a difference. Approach it with authenticity and watch the generosity of this season transform lives. 

From all of us at PCFA we wish you a season filled with heartfelt connections and joyous giving!